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BA (Hons) Business and Marketing

Study Method
Online
Institution
University of Essex Online
Start Date
Enrol anytime
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Course overview

On this 100% online, part-time BA (Hons) Business and Marketing, you’ll explore a wide range of essential business and marketing topics, and gain key skills which you can use in your current role from day one.

As the consumer marketplace becomes increasingly crowded, with international trade now commonplace, it’s important for companies to stand out from the competition. Through this course, you’ll develop your practical skills, enhance your ability to produce effective marketing communications and learn how to differentiate your product or service offerings.

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Job outcomes

Careers in:

  • Finance
  • Consultancy
  • Project management
  • Advertising
  • Marketing
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Study method

  • Online
  • Blended
  • In-class

Duration study load

  • 4 years – Part-time

Entry requirements

At University of Essex Online, we believe that everyone should be able to access education. That is why we offer two different entry routes onto our BA (Hons) Business and Marketing, which considers academic or work-based experience. 

Academic entry route

You must have the following qualifications as a minimum:

  • two A-levels or equivalent

Work experience entry route

You must meet the following criteria:

  • GCSE Maths and English at grade C or above, or equivalent
  • three years’ relevant work experience

English language requirement

Our courses are taught in English so to study with us you must have an IELTS (Academic) score of 6.0 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency.

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Course features

We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:

  • assessing you throughout modules rather than waiting for end of year assessments
  • showing your marks in your grade book which can be viewed whenever you log onto the virtual learning environment (VLE)
  • rapid turnaround on work assessed to ensure your grade book is always up to date
  • ensuring you have regular contact with your Student Support team

Assessment

All assessments are delivered through our virtual learning environment (VLE). You’ll submit assignments through the VLE, such as written reports, discussion forum participation or reflective journal entries.

We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.

Career prospects

Business skills are incredibly transferable to virtually any field and roles within a management context will benefit from your new commercial knowledge. On completion of our online BA (Hons) Business and Marketing, you’ll be well-suited to positions in finance, consultancy, project management, advertising and marketing.

Delivery

We’re a 100% online education provider, so we use a state-of-the-art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live seminars.

Subjects

The BA (Hons) Business and Marketing includes the following modules.

Modules
Fundamentals of Effective Learning
Business and Management Skills
Fundamentals of Marketing
Human Resource Management
Introduction to Finance
Business Environment
Core Skills and Employability
Business Planning
Marketing and Sales Management
Operations Management
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Payment options

Full tuition fee:

£18,500 UK / £20,396 International (2024-25) Δ

  • Designated for undergraduate student loans in England.
  • Simple monthly payment plan available, allowing you to spread the cost over the duration of your studies.
  • Full payment discount of 5% if you pay upfront.
  • International students residing in specific regions outside of the UK may be eligible for a partial scholarship for our undergraduate and postgraduate online courses.
  • Students residing in Africa can also enjoy a 20% scholarship on all eligible undergraduate and postgraduate courses until the end of the 2023-24 academic year.
  • Alumni discount of 10% of the tuition fee available if you are a previous graduate with the University of Essex or University of Essex Online.
  • 10% corporate discount available when three or more of your employees study with us.

Please note, a maximum of two discounts or scholarships can be applied. The corporate discount can only be used in combination with our upfront payment discount, but not in conjunction with any other discount or scholarship. Our course fees are fully inclusive – all teaching materials and required reading are included, and there are no hidden charges for assessments or resits. Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.

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About University of Essex Online

University of Essex Online delivers 100% online part-time courses in business, computing, education, health, law, criminology and psychology. The qualifications we offer include CertHEs and Bachelors degrees at the undergraduate level, and PG Certs, PG Dips and Masters degrees at the postgraduate level, with study durations ranging from 8 months to 4 years.

As an established provider of 100% online degrees in the UK. All our courses are specifically designed for online delivery, combining silver-standard teaching with the latest technology and enabling you to gain a degree from anywhere in the world.

All our qualifications are awarded and validated by the University of Essex, an award-winning university with a 60-year heritage of teaching and research excellence. On completion of your studies, you’ll be invited to graduate at the University of Essex’s Colchester campus. You will receive the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.

Gaining an undergraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. Results from their 2021 student survey showed:

  • 92% of students said their course helped develop their research skills
  • 89% of students say their studies fit with their future plans
  • 25% of students saw their salaries increase by up to 10%