Course overview
Do you have a way with words and an ability to craft compelling narratives? If so, a career in public relations (PR) could perfectly match your skill set. Take the next step in your professional development with our online PR courses.
Designed by experts in the PR industry, this course teaches you the skills you’ll need to succeed in this dynamic field.
Job outcomes
- PR consultant
- PR officer
- Publicist
- Communications consultant
- Product manager
- Marketing analyst
- Journalist
Recognition
Study method
- Online
- Blended
- In-class
Duration study load
Students typically complete their studies within 24 weeks.
Entry requirements
There are NO previous work or education requirements for entry into our PR course.
Course features
- Expedite your career in public relations
- Study a learning programme that has been developed in consultation with senior PR professionals
- Save time and money by learning remotely
- Set your own timetable
- Have a personal tutor who is available to answer questions and provide advice
- Save 10% on your course fee by paying upfront, or opt for our interest-free weekly payment plan
Professional recognition
Accredited by the IAPCC
Delivery
Our PR course is carried out exclusively online, meaning you don’t have to travel to attend lessons in person. Distance learning, also sometimes called correspondence learning, puts you in control. You dictate your timetable, studying whenever and wherever you wish, from anywhere in the world. This makes it much easier to fit your learning around existing commitments, including work and family life.
All of our events, media and PR courses are designed to be highly engaging, making it easy to stay focused and motivated throughout your learning programme. And if you have any questions or need guidance at any point, your personal tutor will be on hand to help.
Subjects
How is public relations different from advertising or marketing?
What is public relations?
Public relations roles
Creating a PR plan
Media relations
Developing a media list
Distributing
PR techniques
Press release writing
Media kit development
Feature articles
News conferences
Custom tailored events
Crisis communication
Internet public relations
Monitoring
Building a website
PR techniques
Types of employers
Corporate and high-tech
Non-profit
Government
Public relations agencies
Preparing a portfolio
Advertised and unadvertised positions
The interview
What employers are looking for
How to make a good first impression
Interview Questions
Researching the company
Is self-employment for you?
Develop a business plan
Create a marketing plan
Financial considerations
Setting your rates
Contracts and agreements
Types of clients
Marketing your services
Promoting yourself
Preparing proposals
History of public relations
PR and related discipline
Groups to communicate with
PR techniques
About International Career Institute
The International Career Institute (ICI) is an independent and private provider of online education.
ICI students are given skills that will change their employment prospects and increase their value to employers. The Institute listens to employers via its strong links to industry.
The Institute currently offers over 50 exciting careers and lifestyle focused courses to a broad range of adult learners regardless of location or prior experience and education.
